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Northside launches new statewide campaign for orthopedics

Northside Hospital has launched a statewide campaign for its award-winning orthopedics services. 

“We Keep Georgia Moving” highlights the commitment of Northside Hospital Orthopedics to keep people of all ages healthy, active and living life without limits. 

What it means: The campaign celebrates the everyday moments that matter most: walking your dog, coaching your child’s team, climbing stairs without pain or competing at an elite level.

What to know: When you move well, you live well. Northside Hospital Orthopedics is here to make sure nothing gets in the way of what moves you. The new campaign emphasizes that Northside isn’t here just for injury care and surgeries. It’s here for long-term partnerships that support mobility, recovery and an active lifestyle at every stage of life.

  • The campaign unifies the orthopedic service line under a single, recognizable identity that speaks to the broad spectrum of patients served across Georgia.

What they’re saying: “‘We Keep Georgia Moving’ reflects the spirit of our orthopedic team — dedicated specialists who combine advanced clinical expertise with compassion and personal attention. The campaign is rooted in the belief that movement isn’t just about athletics; it’s about independence, vitality and quality of life,” said Bryan McWhorter, director of orthopedics and sports medicine practices at Northside.

“Whether treating elite athletes, weekend warriors or grandparents keeping up with their grandkids, Northside Hospital Orthopedics is here for every patient’s journey,” McWhorter added.

Why Northside Hospital Orthopedics? Northside offers nationally recognized programs in total joint, sports medicine, orthopedic trauma, orthopedic spine and orthopedic oncology.

  • Northside has the state’s only dedicated outpatient joint replacement surgery centers, hyper focused on same-day joint replacement surgery.
  • An extensive network of more than 35 locations across the region provides convenient access to care.
  • High recommendation rates and outcomes place Northside among the nation’s top performers.
  • Integrated, team-based care connects patients with physical therapy, imaging, surgery and follow-up in one coordinated system.

Where you’ll see it: The campaign will reach Georgians through digital billboards; television ads on streaming platforms; traditional radio and TV spots; social media storytelling on Facebook, Instagram, X and Threads; partnership activations with community organizations, youth sports leagues and at regional events; and high-visibility sports sponsorships, including placements during major televised events and local athletic competitions.

Find a Northside Hospital Orthopedics provider.

 

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